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how important a logo is?

At rSitez we launch recently a new corporate website with our new logo. I am not sure how important a logo is. Wikipedia gives a good explanation of what a logo is but is not clear its importance. I...

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word of mouth or the importance of online information in driving purchase...

In a recent post in TMCNet, I found interesting information about a recent survey conducted by Rubicon Consulting. The survey showed that reviews received through word of mouth have more influence on...

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